Knight and Day trailer analysis

Knight and day

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Kick-Ass DVD cover

The colours used for the cover is that of the corperate image of the film, black and yellow contrast. these colours are similar of that of the comic and film Watchmen. As Kick ass is a spoof of a superhero film, it is known that it could use these colours to advertise the film as a superhero film.

Men In Black II DVD Cover & Movie poster

Here, black and white are the key contrast here, keeping in with the idea of Men In "Black", it was an obvious addition to make the colour black the main theme, and white is the main contrast of this. Silver and chrome are then used on weapons to compliment both the white and the black, as it can be considered the halve way point between the two, and helps to blend the two colours together. Using chrome and silver also makes the cover seem more futuristic, a key idea that needs to be portrayed as it is a key characteristics of the film. The cover utilises space, by creating a minimalistic design, creates the illusion of space, and therefore, the future.

The movie poster is similar to that of the DVD cover in terms of the major characters. The 2 main characters are shown exactly the same as they are on the DVD cover, however, additional characters where added onto the DVD cover to fill blank space. Here, white space is used effectively to show the emptiness of the characters, as their whole life is about the job. Alternatively, it could be considered that the DVD reused images from the movie posters, as the DVD was released a significant amount of time after the movie release, meaning that stock photographs had to be used.

Hot Fuzz DVD cover And Film poster

This DVD cover uses a very popular technique of having blue and orange colours contrasting each other. orange and blue are contrasting, yet are easy to blend together, making the whole cover looking as one rather than bits added on top of each other. The orange explosion in the background adds depth to the cover, making it seem to be happening, rather than having them just dropped into position. By adding the depth, it seems to give purpose. The characters shown More of the action side, rather than the comedy side of the film. Similar to that of the magazine covers, it could be presumed that it near impossible to portray comedy effectively, and it is far easier to portray action.

The film poster itself is similar to that of the DVD cover. For the film poster, the two main characters have been separated apart. This is mainly to fill up space that was not available for the DVD cover. It also allows space for the main title to be placed.

Kick-Ass EMPIRE Magazine cover

For this Magazine cover, the concept is very unique. The title of the magazine has been changed from the usual block red text to a blood splatter effect, linking in to the main character, who shows cuts and scars on his face, showing high action and giving the sense of danger. The main character is then situated in front of the text, giving the impression that the blood splatter text on the wall behind him belongs to someone else he is turning his back on. The wall also holds the names of  two other characters with superhero Comic style illustrations. These two characters could be the antagonist of the film, or characters that have betrayed the main character.
The cover illustrates more to the action side of this action comedy, rather than attempting to portray comedy. This technique seems to be common amongst action comedies. It could be said that it is almost impossible to portray comedy in a single image. although they do not attempt to show comedy fully, it is still present in the main character. the character is suited with a costume, however, the character physical attributes are stereotypical of that of the common super hero.
Lighting is used effectively to portray a darker side to the character, and a spotlight technique is used to represent the characteristics of a superhero being in the "spotlight"

Scott Pilgrim Empire magazine cover

Here, we see Scott Pilgrim, a character that has been mentioned during my Scott Pilgrim film trailer analysis. The magazine cover shows the character different to what is seen within the trailer. In the trailer, the character is shown to be an awkward, anxious teen. Here however, the character is portrayed to be a strong, Vengeful character.  These characteristics are shown within the trailer though, towards to lower end of the trailer time line. Knowing this, I can presume that the audience is more interested in seeing the powerful characteristics rather than the previous character. using the later developed character shows an overview of the film for advertisement, utilizing the main characters finest moments to create a greater appeal.

The background of the character is rather plain, using techniques similar to the trailer and within the film itself, such as motion lines at the side to focus the character, as well as using the films official font for the subheading.

EMPIRE Magazine usually uses the colour red for their heading, and the background  is usually plain white, however here, the corporate colours are reversed, with the colour white being used for the heading, and red being used in the background. This contrast in colours could reflect the film itself, suggesting that Empire believes that Scott Pilgrim is an alternative film, contrasting to the norm.