For this Magazine cover, the concept is very unique. The title of the magazine has been changed from the usual block red text to a blood splatter effect, linking in to the main character, who shows cuts and scars on his face, showing high action and giving the sense of danger. The main character is then situated in front of the text, giving the impression that the blood splatter text on the wall behind him belongs to someone else he is turning his back on. The wall also holds the names of two other characters with superhero Comic style illustrations. These two characters could be the antagonist of the film, or characters that have betrayed the main character.
The cover illustrates more to the action side of this action comedy, rather than attempting to portray comedy. This technique seems to be common amongst action comedies. It could be said that it is almost impossible to portray comedy in a single image. although they do not attempt to show comedy fully, it is still present in the main character. the character is suited with a costume, however, the character physical attributes are stereotypical of that of the common super hero.
Lighting is used effectively to portray a darker side to the character, and a spotlight technique is used to represent the characteristics of a superhero being in the "spotlight"
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